Our Story
Tired of Handbags?
…us too. Surely, there must be something out their for the first-time Dads, the old sweats, the young Dads or the more ‘mature’ fathers, in search of a reliable baby ‘go-bag’ to cover all contingencies?
Apparently not. Dads just aren’t the key demographic for child and baby products. As anyone who’s tried to fold a buggy recently knows, too many infant products prioritise form over function. But the times, they are a’ changin’.
Padre was built by a Dad, for Dads to offer Tiny Human Technology: well engineered, function-first, (subtly) masculine kit that works. Anything to avoid a repeat of a certain airplane baby bag explosion…
The Challenge
The 11:45 from London Gatwick to Carcassonne:
This is the bag I used to take our son on a flight for the first time. The bag is my wife's. We can't get through the flight without it, it has everything we need for every conceivable emergency.
But it's chaos; things fallout, I can't find anything, I'm carrying a handbag. I'm fed up.
The Solution
I can buy kit and equipment for every conceivable sport, outdoor pursuit or work setting. Why can't I buy a 'go-bag' designed for Dads. One that's engineered to work as a 'go-bag', brings order to the chaos, is good in a crisis, and doesn't make me look like Mary Poppins or an off-duty soldier?
Ok, let's build one...